Where the wild things start: How Nicole Rycroft’s early love of nature inspired her environmental career
Nicole Rycroft is protecting ancient forests by working with global book publishers, newspapers, magazines, and fashion brands — including H&M and the publishers of the Harry Potter series — to shift to alternative and sustainably produced wood-based fabrics and paper. She took her first steps toward a career as an environmental social entrepreneur by founding an environmental organization in school at the age of 9.
Nicole’s experiences, and the adults who made them possible, exemplify Ashoka’s vision for equipping all young people with the skills and confidence to #LeadYoung. “The adults around us from teaching staff to my family really encouraged us,” Nicole said. “It was not always direct but even from the sidelines, it made a world of difference.”
“Supporting kids and young adults to be able to be comfortable with the uncomfortable is key. We should support them to trust their own instincts, help them be resilient in the face of failure and changing circumstances. They need to know that they may fall flat on their face but they can pick themselves up again. The sun will rise tomorrow.”