Nicole Rycroft

Ashoka Fellow
Tofino, British Columbia, Canada
Fellow Since 2003

Citation

This profile was prepared when Nicole Rycroft was elected to the Ashoka Fellowship in 2003.
Introduction
Nicole Rycroft is safeguarding the biodiversity and the long-term survival of ancient forests by shifting heavy paper consuming sectors away from products that originate in the ancient rainforests of British Columbia and endangered forests globally. Simultaneously, she is creating the market demand for ecologically viable alternatives.
The New Idea
The Problem
The Strategy
The Person

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