How Canopy Planet, a B.C. forest advocate, won over the fashion giants

The fashion industry is a US$1.5-trillion dollar powerhouse with an estimated market value of $331-billion in the United States alone. So when you wake up one morning, pull on the gloves and declare to the behemoth: “It’s on!” you’re either slightly nuts or motivated by something deeper.
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Nicole Rycroft, founder and executive director of Canopy Planet, a Vancouver-based social enterprise focused on safeguarding the world’s forests and climate, falls into the latter category. The non-profit initially made its mark with a campaign that persuaded 700 large printers and publishers including Transcontinental Inc., the New York Times and Random House to “green” their publishing practices.