Frédéric Bardeau

Ashoka Fellow
Montreuil, France, Europe
Fellow Since 2015

 

IDÉE

Devant la chute dramatique du nombre de fermes avec la désertification des territoires ruraux, le développement de méthodes industrielles néfastes pour l’environnement et la qualité du lait ainsi que les conditions de vie très dures des producteurs de lait, Fabrice Hégron révolutionne le modèle économique traditionnel de la filière du lait. Il ouvre de nouvelles perspectives pour le métier, transforme les producteurs de lait en acteurs majeurs de l’industrie en les formant à l’entrepreneuriat, la vente, le marketing, le management de projet. Il les implique financièrement dans la détention de la société, et les rend décisionnaires des choix stratégiques tout en s’assurant d’offrir un lait respectueux de l’environnement et de bonne qualité nutritive.

 

IMPACT

Fabrice a monté une société pilote en Loire-Atlantique avec 21 fermiers, pouvant produire 22 millions de litres/an. Il a conclu des partenariats avec 250 supermarchés pour commercialiser ses produits et avec des collectivités territoriales (collèges, lycées, hôpitaux). Son projet engendre un meilleur revenu pour les producteurs de lait. Il va le lancer dans d’autres régions : Aquitaine, Bretagne.

 

QUI EST-IL ?

Né de parents et grands-parents producteurs de lait, Fabrice est un ancien nutritionniste pour une entreprise d’alimentation animale (bovins, ovins et caprins). Il a repris la ferme familiale en 2006 pour y intégrer des pratiques durables. Fabrice est l’ancien responsable communication de l’association des producteurs laitiers indépendants.

Citation

This profile was prepared when Frédéric Bardeau was elected to the Ashoka Fellowship in 2015.
The New Idea
Predicated on a web sector that is exponentially growing (35,000 openings in 2014), but is failing to recruit, Frederic has launched a pioneering platform using digital technology for social inclusion. Targeting only low-qualified and long-term unemployed people, he has designed a “Swiss army knife” for education, with free and intensive 6-month trainings. Developing basic digital knowledge and cultivating the skills needed for the 21st century, Frederic offers these individuals the opportunity to enter a world of greater employment possibility and adapt to the rapid changes of the web market over the long run. Through his centers, he creates new conditions to transform excluded people – especially the young and women - into highly-demanded individuals in the labor market, such as web developers, digital referents or data managers in companies. His success relies on a dynamic pedagogy based on “learning by doing” and peer training that aims at developing skills to succeed over the long term. In France, a few top engineering schools that offer IT and web diplomas over three to five years on complex coding. Instead, Frederic focuses on simple coding, adapting his lessons to the rapid changes in the web sector. Second, he invests in the development of soft skills like curiosity, creativity and self-learning, as well as leadership and self-esteem. In addition, convinced that knowing code is an asset for a citizen, Frederic also raises the awareness of his trainees on empathy, social innovation and changemaking. Through the facilitation of kids’ coding workshops or the support to launch their own IT social enterprises, Frederic is encouraging the emergence of a generation of web changemakers. Frederic is cultivating a new idea that shifts the perception of job integration – from accessing a position in a company to being armed to create your own job opportunities - and is becoming a new reference in the field. After only a year and a half of activity, he is gaining high recognition from the government and spreading virally. To massively replicate and scale his impact, he carefully selects local ecosystems to ensure that they can welcome a SIMPLON center. He also smartly combines an open replication model, key public and private partnerships, and a hybrid model with a for-profit company that generates income by selling coding programs and “hackathons” to
companies. As a result, four training centers are already open, from disadvantaged urban suburbs of France and Romania, to abandoned rural areas; and 150 projects are under progress in Europe and Africa, with a high adaptability to local socio-economic contexts and specific inclusion issues around women, youth, prisoners and more.
The Problem
The Strategy
The Person

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