Ashoka Fellow
Fellow Since 2014
This description of João Paulo Nogueira Ribeiro's work was prepared when João Paulo Nogueira Ribeiro was elected to the Ashoka Fellowship in 2014.
João Paulo is meeting the growing need for quality, timely, and inexpensive healthcare by connecting low-income patients to doctors and giving them immediate access to medical appointments. Through his Hours of Life Institute, João is not only filling a gap left by the public healthcare system, but also providing the medical community a way to lead and change the conversation about health and wellness in Brazil.
The New Idea
The Problem
The Strategy
The Person

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