Thorsten Kiefer

Ashoka Fellow
Germany
Fellow Since 2012

Citation

This profile was prepared when Thorsten Kiefer was elected to the Ashoka Fellowship in 2012.
Introduction
Thorsten Kiefer harnesses the role model status of sport superstars, the power of fun, interactive gaming experiences and cutting edge communication to tackle persisting taboos and charge the “ugly” issues of sanitation and hygiene with positive emotion—in order to make improved solutions a shared aspiration and to facilitate life-saving behavior change around these issues amongst all target groups.
The New Idea
The Problem
The Strategy
The Person

More For You