Fellow Since 2008
Women Rights Association (WRA)
This profile was prepared when Shaista Bukhari was elected to the Ashoka Fellowship in 2008.
Recognizing the link between domestic violence and economic insecurity, Shaista Bukhari is helping women in Pakistan’s region of Punjab to engage in entrepreneurial activities. Through her Women Rights Association, she provides access to social capital, networking opportunities, business trainings, and other resources, while encouraging participants to come up with innovative ideas for new ventures. She then works with women to identify and select a market niche, develop products, and create partnerships for the purchase of raw materials and distribution. To deepen the impact for women socially, she integrates gender-related concepts with entrepreneurship. She has developed an inclusive and supportive network to provide lasting support, which includes men and family members.
The New Idea