Raghda El-Ebrashi

Ashoka Fellow
Fellow Since 2010
Alashanek Ya Baladi

Citation

This profile was prepared when Raghda El Ebrashi was elected to the Ashoka Fellowship in 2010.
The New Idea
Raghda’s organization began as a student club involving youth in development activities and is now a CO with affiliated student clubs in leading universities in Cairo based on a franchise system. The franchise system allows for swift replication of the model and spread of the impact. While each franchise is responsible for following the founding principles and operating procedures as AYB, the student leadership of each franchise has control over which social challenges to address according to its constituency. AYB, as Raghda imagined, is now a change engine for people on both sides of the equation, the volunteers and the people who find jobs.

Acting as an employment office, AYB offers a service to the corporate sector by selecting, training, and mentoring employees from marginalized communities who would otherwise not have access to the labor market. AYB also creates income-generation opportunities in the informal sector by offering youth training and microcredit to start their own projects.
The Problem
The Strategy
The Person

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