Ogo Maduewesi

Ashoka Fellow
Lagos, LA, Nigeria
Fellow Since 2012


This profile was prepared when Ogo Maduewesi was elected to the Ashoka Fellowship in 2012.
The New Idea
Ogo’s organization, Vitiligo Support and Awareness Foundation, is spearheading the first effort to tackle the challenges surrounding vitiligo in Nigeria, Africa’s most populous country. She is doing so along three fronts: (i) By building awareness, acceptance, and agency around a disease that is consistently misunderstood and misdiagnosed among the general public as well as among those who suffer from vitiligo (ii) By targeting the health sector, in particular, gently molding it into one that is more responsive and tuned to the needs and treatment of vitiligo patients (iii) By increasing the access to, and volume and variety of products available for vitiligo patients to manage their own treatment on their own terms between physician visits.

Ogo has her eye on expanding this work beyond Nigeria, with support groups already launched in Kenya and South Africa. Also, recognizing that there are likely a host of other skin diseases and skin/body imperfections like vitiligo that are currently poorly understood and inadequately addressed across Nigeria and much of Africa, Ogo has started to incorporate this larger cluster into her work.
The Problem
The Strategy
The Person

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