This profile was prepared when Madison Ayer was elected to the Ashoka Fellowship in 2011.
Madison Ayer has launched Farm Shop, a non-profit Kenyan Trust, to transform the system for delivering agricultural inputs to rural, smallholder households. Farm Shop removes barriers in the “last mile” to improve the entire system for all stakeholders: Input suppliers, distributors, agro-dealers, and farmers. To achieve this, Farm Shop helps to upgrade the operating performance of rural agro-dealers through a complete business-format franchise package, which includes management capacity training, access to product and financial services suppliers, management information systems, and dedicated marketing support. Input suppliers and distributors benefit from a larger and more efficient market; agro-dealer families increase their incomes and influence within communities; and smallholder households are able to access a broader range of high-quality agricultural products and services at affordable prices to improve their farm-level productivity.
The New Idea