Hilmi Quraishi

Ashoka Fellow
Gurgaon, Haryana, India
Fellow Since 2008


This profile was prepared when Hilmi Quraishi was elected to the Ashoka Fellowship in 2008.
The New Idea
Hilmi’s innovation lies in using entertaining games and messages to disseminate important public health and social communications and in linking these games to mobile phones that are widely used in Indian society. The idea is relevant to generations of youth not only as technology, but that it incorporates sensitive interactive messages contextually adapted for culture, religion, regional needs, and social mores.

Hilmi believes mobile telephones will soon be more powerful than television and radio, as the medium through which people will access most information and education. It led him to explore an approach for the HIV/AIDS awareness campaign in India. Mobile telephones guarantee communication is private since it can be stored and then read by a user before it is deleted, unlike radio and television.
The Problem
The Strategy
The Person

More For You