Zeynep Uluer

Ashoka Fellow
Istanbul, Turkey
Fellow Since 2004


This profile was prepared when Zeynep Uluer was elected to the Ashoka Fellowship in 2004.
The New Idea
Through the corporate volunteer effort she began in 2000, Zeynep establishes a new spirit of partnership between the business and social sectors and makes the most of each sector’s power to solve social problems. Zeynep and her team recruit and match corporate volunteers with civil society organizations and local schools. She meticulously arranges orientation and feedback processes to create a spirit of friendly cooperation and mutually beneficial exchange. Volunteers find applications for their professional skills in the citizen sector and begin to see social initiatives in a new and positive light. For their part, citizen organizations get specialized assistance such as legal aid or Web design from a trained and eager volunteer.
Establishing such relationships requires a fundamental shift in how the business and social sectors work together to solve social problems. Knowing that this shift could take an overwhelming amount of time, Zeynep works tirelessly to refine and adapt her programs for maximum speedy impact. She reaches out to new audiences, enlists new business and organizational partners, and captures lessons learned through careful feedback and monitoring.
The Problem
The Strategy
The Person

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