Ashoka Fellow
Fellow Since 2007
Fundación Programa Andes Tropicales
This description of Yves Lesenfants's work was prepared when Yves Lesenfants was elected to the Ashoka Fellowship in 2007.
Yves Lesenfants has designed a new methodology for community-based tourism that relies on global positioning system (GPS) mapping technology, careful assessment of an area’s attractiveness as a tourist destination, and targeted marketing—all funded and sustained by microfinance cooperatives. The methodology also gives communities in or near national parks and nature reserves complete ownership over the process of creating tourism products.
The New Idea
The Problem
The Strategy
The Person

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