Wilson Passeto

Ashoka Fellow
Brazil
Fellow Since 2007
Agua e Cidade

Citation

This profile was prepared when Wilson Passeto was elected to the Ashoka Fellowship in 2007.
Introduction
Wilson Passeto is empowering ordinary citizens to take steps to combat urban water scarcity, by providing them with a series of incentives and technical innovations to reduce their water consumption. He offers training and support to a growing cohort of “water agents,” who then help to change the habits and behavior of their friends and colleagues, fostering a major culture shift across Brazil.
The New Idea
The Problem
The Strategy
The Person

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