Willy Pessoa

Ashoka Fellow
João Pessoa, Paraíba, Brazil
Fellow Since 2003
Agência MANDALLA

Citation

This profile was prepared when Willy Pessoa was elected to the Ashoka Fellowship in 2003.
Introduction
Willy Pessoa Rodrigues has designed an integrated, holistic model combining technology, low cost and community involvement in planning for small-scale agricultural production. Already implemented in 170 communities in five states, the model contributes to economic and environmental sustainability and is helping to stem the abandonment of rural communities and migration to urban centers.
The New Idea
The Problem
The Strategy
The Person

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