Ashoka Fellow
Fellow Since 2008
This description of Vijay Pratap Singh Aditya's work was prepared when Vijay Pratap Singh Aditya was elected to the Ashoka Fellowship in 2008.
Vijay Pratap Singh Aditya and his social enterprise, Ekgaon Technologies, are creating technology platform’s to provide financial, health, and agriculture services to rural customers. As more and more companies compete for the “bottom of the pyramid” markets in rural India, Vijay’s technological solutions force private companies to compete fairly and offer better services to their rural customers. In return, Vijay’s platform offers these companies the aggregated consumer information they need to develop stronger and cost-effective products and services. Vijay’s enterprise and vision are transforming the way rural producers compete in increasingly globalised markets and are able to increase their incomes and provide for their families.
The New Idea
The Problem
The Strategy
The Person

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