Victoria Shocrón

Ashoka Fellow
Fellow Since 1995


This profile was prepared when Victoria Shocrón was elected to the Ashoka Fellowship in 1995.
The New Idea
Victoria Shocrón has been developing original methods for integrating children with disabilities into "normal" society for several years. In 1992, she created a nonprofit organization, the Foundation Disabled with Art (DISCAR), which offers free workshops in dance, drama, music therapy and body mechanics to children with disabilities to help develop their communication and coordination skills. In 1993, she signed an agreement with the president of McDonald's-Argentina to implement a jobs program for workshop graduates. In early 1994, she started an "Education in Schools" project to sensitize young Argentines without disabilities. And in October 1994, she launched a new cable television show, which tells the story of one of "Vikki's kids" in each episode. Viewed as a whole, Shocrón's campaign on behalf of disabled children is having an important impact on diverse sectors of Argentine society-children and teenagers with disabilities and their families; people without visible disabilities; business firms and their hiring practices; and the collective Argentine public conscience. Her vision is most readily understood, however, as two mutually reinforcing ideas, each of which targets a particular audience.
The first idea, which she labels "Disabled People Working? Real Workplace and Social Integration," aims to integrate disabled teenagers into mainstream Argentine society and into the labor market more specifically. In Victoria's words, the objective "is to insert the disabled youth into the world of labor, promoting the development of his capacities and making society aware that the disabled person can be successfully absorbed in the workforce and perform productive tasks efficiently."
The second idea, "Educate the Glance to Help Spur Growth," seeks to provide the Argentine public with a better understanding of people with disabilities. Shocrón uses both the public school system and mass media to transmit the message that individuals with disabilities, like all other citizens, have first and last names, families, hobbies, likes and dislikes, dreams, projects and long-term aspirations.
The Problem
The Strategy
The Person

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