This description of Victor Berrueta's work was prepared when Victor Berrueta was elected to the Ashoka Fellowship in 2010.
Through a rigorous process of measuring greenhouse gas emissions in rural Mexican households, Victor and his team are aggregating the carbon emissions savings achieved by replacing traditional cooking fires with energy-efficient stoves and selling those savings as carbon credits on the international voluntary carbon market. Victor’s organization GIRA and other partner organizations use these funds to finance the user accompaniment necessary for rural end users to fully adopt this technology and reap the health and environmental benefits in the long term.
The New Idea
The Problem
The Strategy
The Person

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