Sriram Kuchimanchi

Ashoka Fellow
India
Fellow Since 2016

Citation

This profile was prepared when Sriram Kuchimanchi was elected to the Ashoka Fellowship in 2016.
The New Idea
Sriram is reshaping businesses to cater to the growing consumer demand for socially and environmentally sustainable choices. Seeing the gap between the changing citizen consciousness and existing choices, Sriram is empowering businesses to offer sustainable products and services, thus enabling individuals to make sustainable choices. This in turn allows Sriram to continuously influence and accelerate this demand, building an environmentally and social impact driven consumer goods ecosystem.
Sriram started by identifying the fastest growing consumer industries in the country – garments, construction and fast food service. Sriram then, not only collaborates with companies to think through how they can become more environmentally sustainable and social impact driven, but also ensures that the suggested practices become embedded in the culture of the organization by working closely with a change team within the organization who can lead the change from within. The companies are incentivized to become sustainable because of the cost savings, as well as higher productivity and reduction is staff turnover they experience due to improved environmental and social equity practices. Within each sector, Sriram identifies a champion company which is already an influencer in the marketplace. The champion company will role-model sustainability practices within and outside their sectors, and incentivizes the entire industry to adopt socially and environmentally sustainable processes for business gains, like cost savings and lower attrition. In order to position his early adopter companies as champions for spreading these practices throughout the sector, Sriram has now created sustainability and social impact policy guidelines for each sector, that can be used as a template for the industry at large to scale sustainability and social impact practices to all businesses.
In order to catalyse consumer demand for socially and environmentally sustainable products and services, Sriram is building tools through which consumers can evaluate their own choices on a sustainability scale, and are provided information and suggestions on how they can make more sustainable choices.
The Problem
The Strategy
The Person

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