Ashoka Fellow
United Kingdom
Fellow Since 2015
This description of Simon Berry's work was prepared when Simon Berry was elected to the Ashoka Fellowship in 2015.
Introduction
Inspired by the global distribution and reach of Coca-Cola products, Simon Berry has built a successful new model to bring lifesaving, over-the-counter medicines to low-income communities where they are currently unavailable. Simon believes that if suppliers create products that truly suit the needs and constraints of the people at the bottom of the pyramid, the private market can play a key role in healthcare distribution in rural or under-resourced settings. His mission is, therefore, to ensure that the correct products and sustainable supply chains are in place to enable shopkeepers and the existing health system to reliably stock affordable treatments.
The New Idea
The Problem
The Strategy
The Person

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