Sidney Ribaux

Ashoka Fellow
Montreal, Quebec, Canada
Fellow Since 2006


This profile was prepared when Sidney Ribaux was elected to the Ashoka Fellowship in 2006.
The New Idea
Équiterre is building a citizens’ movement that embodies ecologically and socially equitable individual and collective choices.
Équiterre intervenes simultaneously at three levels. People are encouraged through mass media to take actions in their daily lives that are socially and environmentally equitable as a way of engaging them as members of the Équiterre movement. Équiterre then raises awareness on four important factors that affect their own and others’ quality of life including: North-South inequities, the economic reality of local farmers, environmental impact of fossil fuels, and energy over consumption. Équiterre presents each member with simple solutions that he/she can be part of, such as buying fair trade products, demanding organic locally produced food, adopting an ecological transportation method, and achieving energy efficiency at home and at work. Équiterre has shown that these individual actions provide a way to mobilize larger groups to generate pressure that leads to larger political changes.
Équiterre’s programs contribute to changing the habits, consumption, and the behavior of individuals, organizations, institutions, companies, and governments. By channeling all the forces of individuals and communities, Équiterre aims to provoke a powerful wave with the potential to transform the economic system.
According to two surveys done in 2002 and 2006, the number of Quebecers that share Équiterre’s values has increased from 11 percent to 16 percent. Equiterre’s simple but innovative approach has already mobilized enormous numbers of people in Quebec and is now seeing its strategies replicated beyond Quebec’s borders.
The Problem
The Strategy
The Person

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