Ashoka Fellow
Fellow Since 2006
This description of Sidney Ribaux's work was prepared when Sidney Ribaux was elected to the Ashoka Fellowship in 2006.
Climate is changing rapidly, the exploitation of natural resources is growing, social inequalities are deepening, pollution and over consumption is increasing in the North as well as in the South. Faced with such large social and environmental crises, individuals often dismiss the role they can play in creating change. Sidney Ribaux has built a social/environmental movement fueled by the power of individual consumer choices. Starting in Quebec, Équiterre seeks to create model societies of consumer-actors that are socially and environmentally responsible.
The New Idea
The Problem
The Strategy
The Person

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