Santiago Ocejo Torres

Ashoka Fellow
Fellow Since 2016


This profile was prepared when Santiago Ocejo Torres was elected to the Ashoka Fellowship in 2016.
The New Idea
Santiago has developed the first integrated system for primary health in Mexico, focusing specially on patients with chronic diseases. Santiago’s goal is to make patients healthy citizens through an integrated approach of innovation in service, financing and technology, and offer an entry point into the existing health systems that puts the patient's interest first.

Santiago's model is based on integrating all primary health needs in order to reduce time and costs for patients and incentivize self-care. Salud Cercana has developed a “bundled” service that offers its clients unlimited consultations at its clinics, which are staffed by professional doctors and in no way tied to the sale of medicines; a microinsurance option for different diseases or accidents; and access to a health coordinator, a person that will help any patient, via face to face meetings or the app, to stick to their care plan, follow up on doctor's orders, and resolve issues. Santiago is building a network of health providers in the country, so that if a patient needs secondary or specialized care or consultations, they will be able to quickly identify doctors, clinics, labs and pharmacies, and see how other users rated them. Santiago understands that the strategic use of technology can reduce costs and time for patients and doctors, so he has developed an app where patients benefit from many features such as discounts, communication channels with other patients and doctors, maps, a rate system for health practitioners and services and an emergency button.

Santiago envisions Salud Cercana as a close partner to existing health services in Mexico providing low cost, high quality services that lay the path to healthy citizens.
The Problem
The Strategy
The Person

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