Salimata WADE

Ashoka Fellow
Fellow Since 2013


This profile was prepared when Salimata WADE was elected to the Ashoka Fellowship in 2013.
The New Idea
In response to the increase of chronic diseases in Senegalese cities, Salimata (Saly) is leading a change in the food culture toward a diet that is based on healthy, local food products and modernized recipes and cooking methods. This presents preventative and curative options for most diet-related diseases. These options are affordable and complement or replace prescription-based care.

Saly’s organization, Healthy Food Company, has documented the benefits and uses of various local products and dishes. She builds partnerships with medical practitioners to provide diet-based treatment plans for patients in addition to their medical prescriptions. Doctors send patients to her for nutritional and dietary consultations and she provides monitoring and follow-up services, the results of which are passed back to doctors. The dietary and nutritional changes she has proposed allow for more effective treatment overall and contribute to good health beyond the prescription period.

Beyond meeting the needs of patients in the medical system, Saly is working to change the attitudes and practices of the public. She focuses on food education and training programs to transform the urban Senegalese diet in the long-term, with key institutions. Saly has partnered with a state training school to migrate the school’s diet and nutrition curriculum from expensive foreign solutions to affordable local options. To tip the corporate sector, Saly partners with large companies to include her training in their workforce programs, with the incentive that healthy living reduces health insurance and treatment costs.
The Problem
The Strategy
The Person

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