This profile was prepared when S. Rajagopalan was elected to the Ashoka Fellowship in 1994.
The New Idea
Presently, thousands of potential product ideas remain unused because both laboratories and small entrepreneurs lack the resources and skills to implement them. Potential entrepreneurs fail to see the opportunity to develop ideas into marketable products. Rajagopal provides the missing and crucial link between the inventors who have not realized the market value of their work and the small entrepreneurs who are eager for new products to promote.Rajagopal's organization, staffed by young entrepreneurs and business professionals, begins the process by examining unused prototypes and product ideas and analyzing their potential marketability. Once they determine that a product has promise, they undertake further research, develop, and test it. Rajagopal then introduces these potential products to small entrepreneurs and, together, they develop a profitable marketing strategy. Rajagopal's service is helping these small entrepreneurs to invigorate the Indian economy.