Ashoka Fellow
Fellow Since 2008
This description of Ruben Pablos's work was prepared when Ruben Pablos was elected to the Ashoka Fellowship in 2008.
Ruben Pablos is pioneering a model for environmental conservation and restoration in Argentine Patagonia that promotes a culture of civic engagement among a traditionally unconcerned public. His organization, Sembrar, creates a positive relationship between the population and the environment through education, research, and reforestation campaigns. Ruben’s model integrates business, civic sector, and government participation.
The New Idea
The Problem
The Strategy
The Person

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