Rosana Grinberg

Ashoka Fellow
Fellow Since 2003


This profile was prepared when Rosana Grinberg was elected to the Ashoka Fellowship in 2003.
The New Idea
Rosana has created her program based on the observation that less privileged social classes are unaware of their rights and do not feel secure in fighting for them. The Brazilian poor are largely unaware of governmental programs and services for consumer defense like the public defender's office, public attorney's offices for consumer defense, public consumer protection department, and others. Rosana works with the passive and powerless through legal education, allowing them to decide how to assert their rights in an active and participatory manner. Along with the qualitative change in the capacity of consumers–moving individuals from inertia to action–the program's secondary intention is to restrain litigation.
The Problem
The Strategy
The Person

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