Rohit Baluja

Ashoka Fellow


This profile was prepared when Rohit Baluja was elected to the Ashoka Fellowship in 2000.
The New Idea
Rohit has combined education and technology to spearhead a movement that enables citizens, police, and businesses to improve all aspects of "road culture" in India. His Institute for Road Traffic Education leads the way in reform, education, and innovation in all areas related to road use. Each of his innovations addresses an important aspect of traffic, law enforcement, driver education, or vehicle regulation. His work with police moves them beyond surface road safety issues to deeper disciplines of road management, road engineering, and the psychology of road usage. At the citizen end, Rohit uses competitions, awards, and volunteer projects to build awareness among bus drivers, truck drivers, and students–typically the villains of Indian roads. Rohit has set up the country's first interactive drivers' training school in New Delhi and authored an exhaustive multi-disciplinarian handbook on safe driving. Already, the trainings and technologies generated by IRTE are on the road in Delhi, Tamil Nadu, Meghalaya, Andhra Pradesh, Haryana, and Rajasthan.
The Problem
The Strategy
The Person

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