Rodrigo Villar

Ashoka Fellow
Mexico
Fellow Since 2007
This description of Rodrigo Villar's work was prepared when Rodrigo Villar was elected to the Ashoka Fellowship in 2007.
Introduction
Rodrigo Villar is working to change business practices in Mexico by promoting environmental consciousness. Through his Center for Sustainable Business he helps support the growth of new green enterprises, paving the way for a new generation of environmentally-friendly businesses.
The New Idea
The Problem
The Strategy
The Person

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