Ramiro Rojas

Ashoka Fellow
Quito, Ecuador
Fellow Since 1995


This profile was prepared when Ramiro Rojas was elected to the Ashoka Fellowship in 1995.
The New Idea
Ramiro Rojas is building community and a constituency for urban green spaces through mass participation in fitness and sports. Beginning in Quito and later extending to other Ecuadorian cities, he has organized weekly community sporting periods to which the public is invited. He leads the group in such activities as jogging, walking, aerobic calisthenics, and gymnastic exercises.
Besides its physical benefits, Ramiro's exercise program organizes stronger communities. People become committed to preventing their parks from being displaced by economic development. They revitalize the spaces through physical exercises and in so doing begin to collaborate to administer and conserve urban green spaces more generally.
The Problem
The Strategy
The Person

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