Princess Olufemi-Kayode

Ashoka Fellow
Fellow Since 2007
Media Concern for Women and Children (MEDIACON)


This profile was prepared when Princess Olufemi-Kayode was elected to the Ashoka Fellowship in 2007.
The New Idea
Leveraging her position as a public figure, Princess reaches out nationwide through print and television media to children who may be suffering abuse and to family members at a loss about how to address the problem. From practical information such as identifying the non-physical symptoms of abuse to decrying media mishandling of abuse cases, Princess shifts the dialogue away from family stigma towards individual healing. This effort exposes the problem and brings children’s experiences to light. She knows that this shift in perception and behavior is the first step to mitigating the long-term consequences of sexual abuse.
Princess capitalizes on the opportunity to not just expose, but begin to treat and solve the issue of child sexual abuse. She launched a hotline with a national referral network to begin to process and support the groundswell of need. In addition, Princess has developed a crisis center model that completes her vision to focus more skilled attention on the immediate safety and long-term health of sexually abused children. The crisis center will address the need for medical care, emergency shelter, forensic lab work, and the training of competent child mental health professionals. As more sexually abused children begin to speak out and heal thanks to her interventions, Princess is constructing a national network of allies to facilitate the replication of the crisis center model and serve as champions across the country.
The Problem
The Strategy
The Person

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