Ashoka Fellow
Fellow Since 1996
This description of Peter Hartmann's work was prepared when Peter Hartmann was elected to the Ashoka Fellowship in 1996.
Peter Hartmann is working to transform a slogan, or label, which communities in southern Chile have used to attract tourism and businesses to their localities, into an effective instrument for encouraging public participation in decision-making on environment-related issues and stimulating sound environmental policies. He envisages the development of a "certification process" that will limit the use of the label, "Life Reserve," to communities that meet a rigorous set of standards in their environment-related policies and practices.
The New Idea
The Problem
The Strategy
The Person

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