Paulo dos Santos

Ashoka Fellow
Fellow Since 2009


This profile was prepared when Paulo Rogério Nunes was elected to the Ashoka Fellowship in 2009.
The New Idea
Approximately half of some 191,000,000 Brazilian citizens regard themselves as wholly or partially of African descent, yet Brazilian news media, which shapes public discourse and strongly influences public policy, remains overwhelmingly white. (A recent study indicates that only 5.5 percent of Brazil’s communications professionals are black.) In 2005 Paulo Rogerio created the Institute for Ethnic Media (IME), to correct this imbalance and to change the ways in which both black and white media professionals understand and depict Brazil’s diverse population.

Paulo Rogerio’s work is based on his strong conviction that a greater degree of diversity among media professionals and improved coverage of race-related topics will play pivotal roles in helping Brazilian society handle issues of racial equality more effectively. He targets media staff, black-led citizen organizations (COs), and public officials with different initiatives.

Thus far, Paulo Rogerio’s work has been focused on the state of Bahia, but he is developing plans for the replication of all these programs in other states in the Northeast of Brazil and, as resources permit, in other parts of the country.
The Problem
The Strategy
The Person

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