Paulino Decanini

Ashoka Fellow
Fellow Since 2009
Transparencia Medica


This profile was prepared when Paulino Decanini was elected to the Ashoka Fellowship in 2009.
The New Idea
Paulino developed a health care system in which the relationship between the doctor and patient focuses completely on caring and improving the health of the patient. This is achieved due to its procedures and system of incentives. His company, Primedic, offers health care services with a strong preventive focus and quality standards to low-income people. After a careful analysis of both the public and private health systems, Paulino developed Primedic, a health care system whose goal is to return to the basic concept in which the physician s objective is to cure the disease in its early stages of development. Primedic is a health care company oriented to low-income families. This enables them to have unlimited access to primary care consultations and benefit from discounts on medicines, tests, and consultations with specialists. Primedic is a private company with a strong social approach. With six clinics and the support of an important group of investors, the company has begun an aggressive expansion process that will allow it to offer their services nationally.
The Problem
The Strategy
The Person

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