Ashoka Fellow
Fellow Since 2010
This description of Paula Johns's work was prepared when Paula Johns was elected to the Ashoka Fellowship in 2010.
Paula Johns is systematically addressing the question of tobacco control in Brazil by framing it as a sustainable development and public health issue, as opposed to an issue of individual choice. Paula is buiding a citizen-led movement to make the government and the tobacco industry accountable for the systemic problems related to tobacco production and consumption, with a strong focus on defending the rights of Brazil’s most vulnerable populations.
The New Idea
The Problem
The Strategy
The Person

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