Paul Rice

Ashoka Fellow
Oakland, United States
Fellow Since 2001
My work: certifying Fair Trade products to fight poverty in farming communities around the world.


This profile was prepared when Paul Rice was elected to the Ashoka Fellowship in 2001.
With an initial focus on the coffee industry, Paul Rice is using Fair Trade to transform global trade practices and ensure that farmers in developing countries earn a fair price for the goods they produce.
The New Idea
The Problem
The Strategy
The Person


Featured in Rippling: How Social Entrepreneurs Spread Innovation Throughout the World, by Bev Schwartz (2012)

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