Pau Llop Franch

Ashoka Fellow
Madrid, Spain
Fellow Since 2010

Citation

This profile was prepared when Pau Llop Franch was elected to the Ashoka Fellowship in 2010.
The New Idea
Pau has created a new media model, fully adapted to today’s highly connected, informed and socially-minded individuals. His news-based social network, Bottup, connects citizens while enabling them to create and share reliable news. By involving ordinary individuals in the news creation process, Pau reduces production costs and extends the coverage of news to encompass local and international events that traditional media institutions are not able to cover. Moreover, the way the network is built ensures that as the number of participants increases, Bottup also grows in content, quality and relevance.

Pau’s model is empowering citizens to exercise their right to inform and be informed accurately about the world around them. With the belief that citizen participation should extend beyond opinions and commentaries in reaction to professionally produced news, Pau is giving people the tools to be fully involved in the news creation process. Bottup users are taught how to collect information from different sources, contrast the facts, and publish news that follows journalistic principles such as accuracy, fairness and quality writing. As citizens share about specific affairs that concern them, they begin to establish the public news agenda, not through opinions but through direct participation. Through the process of writing and publishing, citizens are also equipped to understand and relate news at a deeper, more accurate level.

Maintaining high quality information is also a key aspect in Pau’s model. In order to ensure Bottup’s standards, Pau involves professional journalists as editors and coaches for citizen journalists. Instead of serving corporate controlled media interests as news-creators, Bottup’s professional journalists serve citizens as news brokers, forming an editorial team that works with the users to assure information is verified and contrasted as well as assuring a good final presentation. The result is a quality news piece that follows strict journalistic principles.
The Problem
The Strategy
The Person

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