Patrick Struebi

Ashoka Fellow
Uruapan, Michoacan, Mexico
Fellow Since 2008
Fairtrade South American, S.A. de C.V. (Fairtrasa)

Citation

This profile was prepared when Patrick Struebi was elected to the Ashoka Fellowship in 2008.
Introduction
Patrick Struebi’s experience with the world’s leading international commerce companies has led him to change the face of fair-trade exportation. Patrick is seizing the opportunity to broaden global markets while paying small producers a fairer price for their goods. He has developed a hybrid certification program, through his organization, Fair-trade South America (Fairtrasa), which links sustainable agriculture with community empowerment. By creating alliances with organizations and farmers he is encouraging growers to invest price premiums in community development.
The New Idea
The Problem
The Strategy
The Person

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