Partap chauhan

Ashoka Fellow
Fellow Since 2012
Jiva Ayurveda


This profile was prepared when Partap chauhan was elected to the Ashoka Fellowship in 2012.
The New Idea
By using his background in Ayurveda, an ancient medical practice that doesn’t require in-person physical examinations to diagnose patients, Dr. Chauhan has designed India’s first Ayurvedic telemedicine service, broadening access to healthcare services for many patients who would otherwise go untreated. Dr. Chauhan saw the opportunity to increase access to healthcare, particularly care for chronic and incurable diseases such as diabetes, rheumatoid arthritis, and asthma.

Jiva, a private company founded by Dr. Chauhan, spreads awareness about Ayurveda and reaches out to patients through multiple platforms such as internet and television. Patients seeking medical advice have access to over 120 professional Ayurvedic doctors. Calls are routed to doctors through a systematic process designed by Partap where each patient’s medical history and information is carefully documented. Each patient’s recovery is tracked and their progress is monitored by doctors and support staff, creating a complete treatment process that follows patients from initial diagnosis to treatment options and follow-up wellness consultation. For the first time, Ayurvedic doctors are also benefitting from a mentoring system where they can draw on a strong database of knowledge and case histories. Most consultations address ailments with a holistic approach focused on wellness, where the doctors advise patients on diet and lifestyle changes that will improve their condition, along with traditional Ayurvedic home remedies. In case the patient requires Ayurvedic medication, Jiva provides a prescription, and provides the patient with other remedies to aid in recovery. All consultations are free of cost, Jiva only charges the patients for medication and currently, only 20% of patients actually need to purchase the medication.

Over 5,000 patients receive consultation from Jiva daily, both from in and outside of India. Looking forward, Dr. Chauhan is planning to leverage the data and knowledge collected on the effectiveness of their treatments to build support mechanisms for Ayurvedic physicians in the future.
The Problem
The Strategy
The Person

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