Nora Tager

Ashoka Fellow
South Africa,
Fellow Since 2009


This profile was prepared when Nora Tager was elected to the Ashoka Fellowship in 2009.
The New Idea
Recognizing that current thinking on rural development does not comprehensively and inclusively implement interventions to address their broader challenges, Nora chose to see specific community needs as part of a larger functioning system. As a result, she has developed a successful approach to scaling commercial farming in the least hospitable rural areas of South Africa.

The heart of Nora’s work is helping inhabitants of former “labor pool areas” become knowledge entrepreneurs who can transform their previously depressed communities. To do this, she has created a system that provides incentives for people in terms of production, consumption, education and infrastructure. Through her comprehensive approach, as people begin to produce more and capture more value, they are simultaneously provided with ways to consume more by investing more in local services, rather than simply commodities.

Nora has helped numerous communities in South Africa’s economically depressed deep rural areas gain a strong financial foothold through her P.E.A.C.E. Foundation, which has developed a system of connected communities and support structures. Previously, government-run rural development initiatives were dependant on capital funding for setting up and registering co-operatives, but through P.E.A.C.E., Nora can provide training and resources to assist small scale farmers in taking advantage of government seed funding. This cooperative then provides the impetus for the community’s development.

Though the multi-faceted efforts of the P.E.A.C.E. Foundation, scores of poor subsistence farms have now committed to a new and vastly more productive way of farming and have begun to recognize the importance of knowledge.
The Problem
The Strategy
The Person

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