Ashoka Fellow
United Kingdom
Fellow Since 2009
This description of Nick Sireau's work was prepared when Nick Sireau was elected to the Ashoka Fellowship in 2009.
Nick Sireau is applying the insights of modern consumer marketing to solve the basic energy needs of the rural poor in Africa. Nick’s idea is to trail blaze new consumer norms for customers who are off the electricity grid: A trusted sales force, low price and high-quality products, and good customer service. In opposition to the aid- and technology-driven approaches which see end users merely as beneficiaries, Nick is changing this paradigm by developing a novel citizen-driven supply and distribution chain for clean energy products, viewing people as consumers rather than passive recipients of help.
The New Idea
The Problem
The Strategy
The Person

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