This profile was prepared when M.L. Parshuram was elected to the Ashoka Fellowship in 2002.
The New Idea
Parshuram is attacking the problem of child trafficking from both the supply and demand sides. To fight supply, he informs rural families about the methods and practices of traffickers so that families can avoid being easy targets. To weaken demand, Parshuram enlists the media to expose trafficking rings and their supporters. Parshuram has engaged the media, judiciary, police, academics, and business circles in his campaign against child trafficking, and he provides training to these groups on gender issues associated with forced prostitution. His organization, Odanadi, serves as a residential school and rehabilitation center for trafficked girls and women who have been recovered.