Miguel García

Ashoka Fellow
Santiago, Chile
Fellow Since 1996


This profile was prepared when Miguel García was elected to the Ashoka Fellowship in 1996.
The New Idea
Miguel García is persuaded that improvements in the efficiency and market responsiveness of small producers can make a major contribution to the economic vitality of the communities in which they are located and to the opportunities available to poorer segments of Chile's population. Motivated by that conviction, he is inventing a new and timely mechanism that will equip small producers with the skills and information they need to improve and expand their operations and to take full advantage of national and global markets for their products.
To deliver the needed inputs, Miguel has assembled a group of trainers and consultants to provide a wide range of activities aimed at stimulating and strengthening networks of small producers and formally organized producer cooperatives. The group's activities are focused, in part, on various aspects of business planning, including market analysis, optimizing product mix, introducing improved methods of production and quality control, and reducing dependency on costly intermediaries in marketing their products. The trainers and consultants are also helping the small producers and producer cooperatives develop and improve environmentally sustainable practices.
At the current, early stage in the new organization's development, its members work at other jobs and offer their services on a pro bono basis.
The Problem
The Strategy
The Person

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