Ashoka Fellow
Fellow Since 2015
This description of Michihiko Iwamoto's work was prepared when Michihiko Iwamoto was elected to the Ashoka Fellowship in 2015.
Michihiko is revolutionizing the way Japan thinks about used materials by creating a Consumer-Participated Recycling Culture, whereby used clothing and such electronics as cell phones can be recycled and turned into bio-ethanol and precious metals, without leaving any waste. His method loops in both corporation and individual consumers as active players in the circulation of used produced into energy resources.
The New Idea
The Problem
The Strategy
The Person

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