Marilena Igreja Lazzarini

Ashoka Fellow
Brazil
Fellow Since 1990
IDEC- Instituto Brasileiro de Defesa do Consumidor

Citation

This profile was prepared when Marilena Igreja Lazzarini was elected to the Ashoka Fellowship in 1990.
Introduction
Marilena Lazzarini, who helped create Sao Paulo's first government consumer agency, is now working to build a model private consumer defense group. Success in South America's biggest business center, enormously important in itself, will also encourage others across the continent to follow.
The New Idea
The Problem
The Strategy
The Person

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