Maria (Nina) do Socorro de Magalhães
This profile was prepared when Maria (Nina) do Socorro de Magalhães was elected to the Ashoka Fellowship in 1996.
The New Idea
Because most rural women depend upon the radio as their primary source of information and contact with the "outside" world, Nina Magalhães is using radio as a vehicle for generating discussion about issues that impact women's lives on a daily basis. In contrast to predominantly male commercial stations, Nina's Friburgo Community Radio, which she founded in 1992, trains women to become community station broadcasters, technicians and managers. In addition to creating job opportunities, the programs, which are designed and produced by and for women, promote life styles grounded in gender equality, respect for the environment and sustainable development. The intention is that, by increasing women's access to and command of media communication, Friburgo Community Radio and its spin-off community stations across rural Brazil will help build and enforce women's self-respect, eliminate old paradigms of female subordination and introduce new social viewpoints.