Marcia Siguenza Crespo

Ashoka Fellow
Fellow Since 2000


This profile was prepared when Marcia Siguenza Crespo was elected to the Ashoka Fellowship in 2000.
The New Idea
Marcia is addressing what she calls the "forgotten" aspect of leadership training: the cost to a woman's personal life. She believes that professional women are most successful if their personal lives are in balance, but existing programs fail to recognize this need. Marcia's program shows participants how the professional and personal aspects of their lives fit together. A systematic, structured self-analysis enables women to identify their goals and decide how they will achieve them. This enables them to better manage competing roles as mothers, wives, and citizens. Marcia's clients include indigenous women, community leaders, and politicians, through whom the program will spread to diverse groups of Ecuadorian women. Marcia aims to make her program a standard component of leadership training throughout the country and believes that it will improve female representation in government and business sectors.
The Problem
The Strategy
The Person

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