Mara Maudet

Ashoka Fellow
France,
Fellow Since 2013
Institut d'Education et de Pratiques Citoyennes

IDÉE

Les populations des quartiers périphériques accumulent les problèmes et sont confrontées à des services sociaux mal adaptés à leurs besoins. Pour les mères seules et au chômage notamment, le manque de solutions adaptées de garde des enfants est un obstacle très fort au retour à l’emploi. Mara Maudet développe des lieux multi-objectifs innovants : centres sociaux pour les jeunes, ados, adultes afin de travailler sur l’ensemble des problématiques des habitants d’un quartier, crèches aux horaires décalés et extensibles, avec accompagnement des parents vers l’emploi. Elle influence les politiques publiques, au niveau local et national, pour encourager le développement de ces pratiques et la mise en place de solutions concertées collant au terrain.

 

IMPACT

Elle participe à l’instauration de nouvelles normes pour les centres sociaux. Depuis 2010, IEPC c’est 10 crèches créées et 90% de retour à l’emploi pour les parents chômeurs. A la demande du gouvernement français, elle va participer à la création sur tout le territoire de 100 000 places de crèche sur le modèle IEPC pour les familles défavorisées.

 

QUI EST-ELLE ?

Brésilienne et exilée politique en France, Mara est diplômée en sociologie urbaine et anthropologie. Elle crée le 1er centre social à Chanteloup-les-Vignes au début des années 1980 puis devient une serial entrepreneuse sociale.

Citation

This profile was prepared when Mara Maudet was elected to the Ashoka Fellowship in 2013.
The New Idea
A serial social entrepreneur in some of France’s most marginalized and disenfranchised urban areas, Mara has over and over developed and improved new approaches for the design and spread of more humane, more effective social services. Focusing on underrepresented populations, including immigrant families, single mothers, and youth in low-income areas, she has repeatedly identified gaps, recognized opportunities for change, prototyped interventions, and demonstrated the impact of user-centered, community-based services. In each of her models, Mara induced both a higher social impact but also a higher cost-effectiveness of public investment, which inspired a broad range of social entrepreneurs, gained policymakers’ recognition, and empowered her to influence the criteria of public subsidy attribution. To date, the impact of Mara’s approach spans all areas of community development policy.

Mara is one of the first intuitive promoters and leaders in the use of user-centered design. Either when prototyping a new approach to community social centers, improving professional training schemes for high school dropouts or reinventing early-childcare to integrate parents’ employment and local economic development, she has always questioned the needs of her participants and placed them at the heart of her work. In doing so, Mara has played a key role in ensuring the representation of her target populations’ voice in social program design.

Mara also sees the need to break the silos between different administrations that define and fund social program delivery in order to truly empower marginalized populations. Focusing on low-income, immigrant, unemployed single mothers, she is now demonstrating the need to integrate social, family-based intervention with professional training and empowerment: working with hundreds of families. Mara provides a combination of childcare and back-to-work support, with a successful professional integration of 90 percent of participating mothers. Mara’s breakthrough model is demonstrating the possibility and relevance for several administrations to join forces around a single intervention and define a portfolio of objectives that span family, gender equality, employment, and urban development policy, and is having a deep impact on current policymaking.
The Problem
The Strategy
The Person

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