Manuel Guerra

Ashoka Fellow
This description of Manuel Guerra's work was prepared when Manuel Guerra was elected to the Ashoka Fellowship in 1988.
Introduction
Luis Manuel Guerra is launching a cascade of urgently needed environmental innovations, building on his years as a top chemistry researcher and teacher and as the head of Merck/Mexico for new products and projects.
The New Idea
The Problem
The Strategy
The Person

Updates

Manuel's work aims to put in motion the "Mi Bici" scheme, and to encourage extensive bicycle use through tripartite involvement: local government, private and resident initiatives. With a specific design for the largest of Mexican cities, the citizens can acquire a bike worth $2000 for $500, with the other 75% covered by the private initiative. Local governments commit to building the necessary cycle lane infrastructure and bike parking stations. The goal is to significantly reduce childhood obesity in Mexico and in turn the incidence of diabetes. The bikes are not given out free as a welfare program, but are sold in order to gain unswayed participation by our youth.

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