Majid El Jarroudi

Ashoka Fellow

Citation

This profile was prepared when Majid El Jarroudi was elected to the Ashoka Fellowship in 2010.
Introduction
Every year, big companies spend billions of euros in procurement, but discriminate against local entrepreneurs who lack the right networks or the right reputation. Majid El Jarroudi is bridging this gap by setting all entrepreneurs on an equal footing through a unique platform that connects procurement officers’ needs with the potential of entrepreneurs in disadvantaged areas.
The New Idea
The Problem
The Strategy
The Person

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