Mário Gurjão Filho
Fellow Since 2001
GAIS - Grupo de Apoio Investimento Social-
This profile was prepared when Mário Gurjão Filho was elected to the Ashoka Fellowship in 2001.
The New Idea
Mário Gurjão is creating an Internet gateway through which consumers are introduced to the people, products, services, and programs in the social sector. At the core of his idea is a virtual store, Shopping Cidadão (Citizen Shopping), which serves as a centralized marketing outlet for the growing number of organizations producing goods to generate income and thereby increase their sustainability. More than an e-commerce site aimed at selling goods, Mário's idea is to market the social sector as a whole, thereby stimulating social investment among an increasing number of e-consumers. Mário is mobilizing organizations around the region, raising their standards and creating mechanisms to stabilize their finances. Mário provides organizations with appropriate technologies, human resources, and improved organizational processes. Thanks to Mário's workshops, organizations improve their production efficiency, quality control, business management, and distribution systems. This package of services enables organizations to advertise, market, and distribute their products through the Internet. As organizations increase their financial sustainability, they can improve their services to their target communities and increase understanding and support for their social programs among consumer groups.